Social Media for General Contractors: Show Off Every Build and Win More Bids

Upload your job site and progress photos, or let AI create visuals for you. We turn them into professional posts that show how you run a job, then publish them on social media automatically.

5
Minute Setup
10+
Posts Per Week
Zero
Design Skills Needed
Framer hammering a wood stud wall against a blue sky
AI + Your Content
Upload photos or let AI create them
Auto-Posted
2 platforms • 2 min ago

See What Your Posts Will Look Like

Here’s the kind of content we create for general contractors: progress, craftsmanship and finished projects.

RB
Ridgeline Builders
Boise, ID
Wood roof trusses on a new house frame
264 likes
ridgelinebuildersTrusses are set on the Harrison Street build. Next up: sheathing and dry-in before the weather turns. Every truss gets checked for spacing and bracing before a single sheet goes on. 🏗️
#NewConstruction#Framing#BoiseBuilder#GeneralContractor
5 hours ago
RB
Ridgeline Builders
Boise, ID
Concrete being poured into a foundation footing
189 likes
ridgelinebuildersFootings poured today. It’s the part of the house nobody sees and everything depends on. We pour on dry days, inspect the forms twice, and never rush the cure. 💪
#Foundation#ConcreteWork#BuiltRight#BoiseIdaho
2 days ago
RB
Ridgeline Builders
Boise, ID
Finished new-build farmhouse-style home
412 likes
ridgelinebuildersFrom footings to front porch. Keys handed over to the Morales family this week. Thank you for trusting our crew with your forever home. 🏡🔑
#CustomHome#NewBuild#FarmhouseStyle#BoiseHomes
4 days ago

Try Spreadcheer for Free

No credit card or design skills needed. Upload your job site photos or let AI create them, and we handle the rest.

Built For General Contractors

Everything you need to keep your feed busy, built around how contractors actually work

Two Powerful Ways to Create Content

Whether you have your own photos or need AI to create stunning visuals, we've got you covered

AI Powered

AI Creates Stunning Images

No photos? No problem. Simply input your website or manually tell us about your business, location, and the projects you take on, and watch AI generate professional construction images designed to show off your expertise to future clients.

AI images based on your custom business strategy
Optionally branded with your logo automatically
Expert captions and hashtags with SEO keywords
Smart posting schedule
Your Content

Use Your Existing Photos

Got a camera roll full of framing, foundations and finished builds? Upload up to 100 photos and videos at once. We’ll analyze them all, add strategy and branding, and turn every project into posts.

Bulk upload up to 100 media items
Optional logo overlay
AI analyzes and writes engaging captions for each
Strategically scheduled across platforms
Or mix and match! Use both AI-generated and your own photos together
Free Tool

Get 3 Real Posts Written for Your Business in 30 Seconds

Enter your business name or website and get 3 ready-to-post social media posts in seconds. Add your website and we'll scan it to make them in your brand. Completely free.

No account neededResults in 30 secondsNo credit card required

Have a website? Enter it instead and we'll scan it to make posts with your logo, colors and photos.

By generating posts, you agree we may contact you about Spreadcheer.

From Groundbreak to Walkthrough, Your Marketing Runs Itself

Hover over each card to see how every feature is built around how general contractors actually work. Not how marketers think you do.

100 photos processed

Bulk Upload Job Site Photos

Drop in all your photos at once

YOUR LOGO

Your Logo on Every Post

Automatic brand watermarking

Project Progress
Groundbreak to walkthrough

Show Projects From Start to Finish

Your progress photos, told as a story

🏗️ On Site

Framing is up on the Oakwood project. Here’s why we check every wall for square before the roof goes on...

💡 Pro Tip

Five questions to ask any contractor before you sign, and the answers you should expect to hear.

Content That Makes You the Local Expert

Strategy built for general contractors

This Week & Next10 posts ready
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Next Week
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Always 2 Weeks Ahead

This week & next, ready to review

Generated & Published Automatically

Set it and forget it

Every plan comes fully loaded

No stripped-down tiers. Start free, try everything, and pick the add-ons your business actually needs during setup.

This could be you.

Up to 10+ posts a week, plus:

  • Instagram posts
  • Facebook posts
  • Photo and graphic posts
  • Instagram stories
  • Promotional posts
  • Captions and hashtags
  • Images we generate, or your own
  • Your logo on every post
  • Monthly strategy refresh
  • Reporting and analytics
  • Priority support
  • Direct access to our founding team

Northstar Electric

@northstarelectric

Licensed residential electricians · Phoenix, AZ

146

Posts

1,284

Followers

18.2K

Views

Electrician installing a pendant light bulb
212 18 18.2K

northstarelectric Pendant lights up and dimmers in. Good lighting changes the whole room ⚡

7-day free trial

Try it all, free.

During setup, you’ll pick the add-ons that fit your business, and we’ll recommend a plan from there.

No credit card · Cancel anytime · No long-term contracts

Add-ons you can pick during setup

Tick any that interest you. You’ll choose again during setup.

Frequently Asked Questions

Everything you need to know about Spreadcheer

Spreadcheer is social media management for small businesses: it writes, designs and publishes Facebook, Instagram and LinkedIn posts every week. For general contractors, we turn job site and progress photos into branded posts that show each project from groundbreak to walkthrough, and publish them automatically so your feed keeps up with your crews.

General contractors, custom home builders and commercial builders. We build your content around the projects you actually take on, from new builds and additions to commercial work.

Yes. Upload photos as a project moves along and we caption each one based on what’s in it, so your feed shows the job from groundbreak to final walkthrough.

Upload whatever is on your crew’s phones, up to 100 photos and videos at once. Between projects, we generate posts about the build process, planning and hiring a contractor, so your feed never goes quiet.

Spreadcheer uses advanced AI technology to generate content based on your business info and preferences. It creates personalized, engaging content that matches your brand voice and resonates with your followers. Each post is optimized for maximum engagement on social media.

Absolutely! While our AI generates high-quality content, you have full control. You can review, edit, or regenerate any post before it's published. You can also set posts to auto-publish if you prefer a fully hands-off approach.

You can regenerate your content strategy every month. You can also make adjustments to your strategy at any time by updating your business information, target audience, or brand voice preferences.

No. In fact posting to Instagram and Facebook through scheduling does not reduce engagement, reach, or algorithmic ranking compared to manual posting. Multiple controlled experiments from 2023-2025 show API-scheduled posts performing equally well or better than manual posts, with some studies finding as much as 27% higher engagement rates for scheduled content.

Yes. Along with Facebook posts and Instagram posts and stories, we now support LinkedIn. Every plan gets first access to new platforms as we roll them out, and we're actively working on adding Twitter and TikTok support.

It's simple! After signing up, you'll be guided through a secure OAuth connection process. We use industry-standard security practices to protect your accounts, and you can revoke access at any time from your dashboard.

Analytics are available on both Instagram and Facebook. Likes, comments, views, and other pertinent analytics can be viewed from within your social media accounts.

Pricing depends on how often you post, how much content we generate for you, and which add-ons you choose, like LinkedIn posting or competitor insights. Every plan includes Facebook and Instagram posts, stories, promotional posts, reporting, priority support and direct access to our founding team. Start with a 7-day free trial, no credit card needed, and we'll recommend the plan that fits.

Yes! You can upgrade, downgrade, or cancel your subscription at any time. If you cancel, you'll retain access until the end of your current billing period. No long-term contracts or hidden fees.

Each plan includes one Facebook account and one Instagram account. If you need to manage multiple accounts or brands, please contact our sales team for custom solutions.

Still have questions?

Contact our support team →

Ready to Build a Feed That Wins Work?

Show every project at its best and stay top of mind with future clients, without lifting a finger.

No credit card required
7-day free trial
Cancel anytime