Instagram Competitor Analysis: See How You Stack Up
Pick the accounts you want to keep an eye on, local competitors or businesses you admire, and see your numbers next to theirs so you can see how you can improve.
- Watch up to 20 accounts
- You vs. them, side by side
- Refreshed every week
Try it
Add or remove accounts, or get suggestions, and see how you compare.
Add or remove accounts, or get suggestions, and see how you compare.
Sample accounts and numbersThis is the same screen customers use.
Competitor Insights
See how your Instagram compares with the accounts you watch, side by side.
Accounts you are watching
- @lumen.aestheticsPosting regularly. We can learn from this account.
- @northside.medspaPosting regularly. We can learn from this account.
- @glowroom.studioPosting regularly. We can learn from this account.
- @the.skin.bar.coPosting regularly. We can learn from this account.
- @velvet.injectablesPosting regularly. We can learn from this account.
- @harbor.wellness.spaPosting regularly. We can learn from this account.
- @pure.facial.housePosting regularly. We can learn from this account.
- @radiance.clinic.coPosting regularly. We can learn from this account.
How you compare
| Account | Followers | Posts / wk | Share of their recent posts that are Reels. | Likes and comments as a share of followers. This is why a smaller account can outrank a bigger one. | Best recent | Last post |
|---|---|---|---|---|---|---|
@yourmedspa Your Business · sample numbers | 1,840 | 1.6 | 8% | 1.31% | 4,416 views. Views include promoted reach. | 4d ago |
@glowroom.studio | 2,630 | 5.0 | 82% | 5.61% | 26,823 views. Views include promoted reach. | today |
@velvet.injectables | 1,730 | 3.6 | 77% | 4.93% | 18,104 views. Views include promoted reach. | 1d ago |
@lumen.aesthetics | 4,210 | 4.2 | 71% | 3.82% | 13,736 views. Views include promoted reach. | 1d ago |
@pure.facial.house | 3,380 | 2.9 | 58% | 3.08% | 43,772 views. Views include promoted reach. | 3d ago |
@northside.medspa | 12,800 | 3.1 | 64% | 2.07% | 149,392 views. Views include promoted reach. | 2d ago |
@the.skin.bar.co | 8,940 | 2.4 | 40% | 1.74% | 121,089 views. Views include promoted reach. | 4d ago |
@radiance.clinic.co | 21,400 | 5.5 | 85% | 1.58% | 191,145 views. Views include promoted reach. | 1d ago |
@harbor.wellness.spa | 6,120 | 1.8 | 33% | 1.22% | 69,056 views. Views include promoted reach. | 6d ago |
Tap a Best recent number to see the post.
How Competitor Insights works
- 1
You pick the accounts
Local competitors or businesses you admire. Aim for 8 to 12. Can’t think of any? We’ll suggest some for your industry.
- 2
We check them every week
Followers, how often they post, how much of it is video, and their relative engagement rate.
- 3
See how you compare
Your account on top, everyone you watch below, ranked by engagement rate.
Everything you need
Watch Up to 20 Accounts
Competitors or businesses you admire. 8 to 12 works best.
Suggested Accounts
Not sure who to watch? Tap Suggest competitors.
You vs. Them
Followers, posts per week, share of Reels and engagement rate, side by side.
Big or Small, Fairly Compared
Watch local shops and big brands alike. Engagement is measured relative to followers, so you see who’s really landing.
Their Best Recent Posts
See the post that landed best for each account.
Your Account on Top
Your own numbers right next to theirs, so you know where to improve.
Frequently Asked Questions
Everything you need to know about Spreadcheer
Competitor Insights tracks the public Instagram accounts you choose and shows how you compare, side by side: followers, posts per week, share of Reels, engagement rate, their best recent post and when they last posted. Every account is refreshed each week.
No. Tap Suggest competitors and we’ll show accounts worth watching in your industry. Add the ones that look right.
No. Any public business or creator account on Instagram works, including businesses in other cities or bigger brands you’d like to learn from.
We rank by engagement rate, which is likes and comments as a share of followers. A 3,000-follower account whose posts land can teach you more than a 100,000-follower account coasting on size.
Not yet. Competitor Insights works with public Instagram business and creator accounts.
Still have questions?
Contact our support team →More of what Spreadcheer does
See Where You Stand
Start a free trial and add the accounts you want to watch during setup.